Compare

Semrush vs Surfer

Compare Semrush and Surfer across pricing, AI engine coverage, and capabilities.

Semrush

Mature SEO platform with growing AI visibility coverage.

From $139.95/mo (AI Visibility Toolkit add-on $99/mo) Founded 2008 Boston, USA

AI Visibility Toolkit Keyword research Site audit Domain analysis Content workflows Position tracking

Content optimization and AI visibility tracking in one workflow.

From $49/mo (yearly) / $59/mo (monthly) Founded 2017 Wrocław, Poland

Content optimization scoring AI content humaniser Topical authority maps Auto internal links Plagiarism checker AI Tracker (Pro tier and above)

	Semrush	Surfer
Pricing	From $139.95/mo (AI Visibility Toolkit add-on $99/mo)	From $49/mo (yearly) / $59/mo (monthly)
Pricing model	Tiered	Tiered
Founded	2008	2017
Headquarters	Boston, USA	Wrocław, Poland
Engines covered	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity	ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini
Feature count	6	6