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Profound vs Semrush

Compare Profound and Semrush across pricing, AI engine coverage, and capabilities.

Profound

Enterprise-grade answer engine analytics.

From $99/mo Founded 2024 New York, USA

Answer engine insights Sentiment and agent analytics Prompt volumes Shopping insights AEO-optimized FAQ generator Citation visualization

Mature SEO platform with growing AI visibility coverage.

From $139.95/mo (AI Visibility Toolkit add-on $99/mo) Founded 2008 Boston, USA

AI Visibility Toolkit Keyword research Site audit Domain analysis Content workflows Position tracking

	Profound	Semrush
Pricing	From $99/mo	From $139.95/mo (AI Visibility Toolkit add-on $99/mo)
Pricing model	Tiered	Tiered
Founded	2024	2008
Headquarters	New York, USA	Boston, USA
Engines covered	ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity
Feature count	6	6